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Who needs Seasonal Workers?
Many businesses that depend on seasonal hiring are experiencing immense stress in the current job market since it spans crucial areas of an enterprise. Seasonal employment is not limited to only "sales" or "construction", but include a wide variety of positions in industries like:
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Retail
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Warehouse
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Transportation
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Catering
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Construction
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Logistics
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Website management
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IT infrastructure
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Marketing
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Advertising
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Customer Support
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What is Seasonal Hiring?
Seasonal hiring or seasonal employment refers to any kind of employment that is temporary and short-term by nature. A seasonal employee in the USA lasts for at least 6 months during a calendar year.
As per ACA, "A seasonal employee is hired into a position for which the customary annual employment is 6 months or fewer and for which the period of employment in each calendar year begins approximately in the same part of the year, such as summer or winter."
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Some of the reasons why companies go for Seasonal Hiring are:
- Peak shopping pattern
- New financial goals
- Requirement of additional staff
- DE&I in the workplace
- Easy on cost and time
- Lesser hiring formalities
Many companies are hiring people based on competence over credentials, irrespective of their background, age, or other tags.
This helps them broaden the talent pool and makes it easier to find the best hires during the seasonal rush.
• Food services (up 4.1 percent).
• Transportation (up 4 percent).
• Retail (up 3.9 percent).
However, despite the wage increase, the workforce is experiencing a decline in their purchasing power.
Due to rising inflation, the "real average hourly earnings" have declined year by year. No surprise that workers will evaluate their seasonal job wages on par with the purchasing power.
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Prudently, some companies are offering hiring incentives for seasonal jobs. Yet, studies say a vast number of jobs in the U.S market remain vacant in proportion to the number of workers available. As a case, there were 3.5 million fewer labor forces in April 2021 than there were in February 2020.
For instance, the warehousing industry added more than 32 thousand jobs in 2020 despite doubling full-time employees in the past decade.
Yes, this puts upward pressure on wages. As workers switch jobs quickly, employers prioritize the retention of the seasonal workforce. Little wonder the average "reservation wage" or the minimum a person is willing to consider before the job acceptance has increased sharply to $68,954 since mid-2021.
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Seasonal Hiring Challenges
Do you know 9 out of 10 candidates look at the job market based on their personal goals? Coupled with the ease of switching industries, churn and retention have also increased.
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That means you are challenged by seasonal hiring in areas like:
- Sourcing talent who are interested in the work you offer
- Motivating them and making them feel valued
- Creating a work environment that retains people
Quality talent appreciates a hiring process that offers confidence in the company they are considering. It is always worth the time and effort to find the right people for open positions.
Often, seasonal employees are interested in finding long-term employment. Similarly, employers scan their seasonal employees for the "right fit".
Although most seasonal workers will leave of their own accord, but if you make every hire with business development in mind, you can create a qualified talent pool for FTE.
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- Logistics
- Website Management
- IT Infrastructure
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A Great Job Interview: Onboard the right candidate for your seasonal hire. Make use of our free interview questions:
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